Lab-Grown Diamonds Are Jewelers’ Future
The $80 billion mined-diamond industry is at a tipping point as man-made diamonds are offering consumers a new option. When consumers are given a choice between buying a 1 carat mined diamond for $5,000 or a bigger 1.25 carat lab-grown diamond for the same price, more...
Jewelers: Do Lab-Grown Diamonds Fit Into Your Store?
Creating a brand in an emerging category isn’t simple. A well-thought-out strategy reflects where the category and best consumers are going rather than the current environment. It’s easy to make mistakes. In the jewelry business, the diamond industry’s powers-that-be...
We Help Retailers and Brands that Sell Through Retailers Make More Sales
Retail is at a tipping point. Don’t be deceived by “fake news” that retail is thriving. Rather, it is undergoing massive restructuring and many retailers and brands are being swept under by the changes. While it’s true that retail sales grew 2.9% during the first half...
4 Ways Retailers Can Supercharge Their Digital Marketing Strategies
Most retailers, from locally-owned specialty retailers to the national chains, understand the power and importance of having an omnichannel marketing strategy. Some two-thirds of shoppers research products online before setting foot inside a retail store, according...
The Retail Apocalypse Isn’t Fake News
How Retail Rescue Can Save Retailers and Brands from It Retail is at a tipping point. Don’t be deceived by “fake news” that retail is thriving. Rather, it is undergoing massive restructuring and many retailers and brands are being swept under by the changes. While...
What’s Your Plan for 2018?
Bloomberg News recently reported, “America’s ‘Retail Apocalypse’ Is Really Just Beginning,” as they counted nearly 7,000 retail store closings to date in 2017. And for 2018, things don’t look much better. J. Crew just announced that...
Holiday Forecasting Frenzy: How To Turn Those Fantasies Into A Retailer’s Reality
As retailers ramp up to Black Friday, the consulting firms and industry advisers are piling on with holiday retail forecasts. There are a dizzying array of forecasts to choose from. Take your pick, from good (4% from National Retail Federation) to better...
Crash Course in Cash Management
In survey after survey among specialty retailers conducted by Unity Marketing two concerns rise to the top of retailer’s greatest need that is limiting their growth: How to find new customers (i.e. marketing) Rising costs of doing business (i.e. accounting) These...
Innovative Ideas to Bring Back Main Street USA
Small is the next BIG story at retail - small as in local independent retailers. Main Streets and the independent retailers that thrive there are on the cutting edge of this shift in retailing. While the Great Recession took out a wide swath of retailers - economic...
Need a Retail Rescue? We’ve Got Your Lifeline
To be successful at retail, business owners must wear many hats. Their responsibilities span many disciplines, including management, business planning, marketing, social media, public relations, advertising, customer relations, operations, accounting, systems,...
No matter WHAT you sell, we can help you sell it BETTER.
Any category, any market, any market position.
We help you compete more effectively and increase profitability.
No matter WHAT you sell, we can help you sell it BETTER.
Any category, any market, any market position.
We help you compete more effectively and increase profitability.