by Pamela Danziger | Jan 15, 2020 | Pam Danziger
The $80 billion mined-diamond industry is at a tipping point as man-made diamonds are offering consumers a new option. When consumers are given a choice between buying a 1 carat mined diamond for $5,000 or a bigger 1.25 carat lab-grown diamond for the same price, more...
by Pamela Danziger | Jan 15, 2020 | Pam Danziger
Creating a brand in an emerging category isn’t simple. A well-thought-out strategy reflects where the category and best consumers are going rather than the current environment. It’s easy to make mistakes. In the jewelry business, the diamond industry’s powers-that-be...
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